Strategic Planning
PPGCOM-UNIP understands that planning with a short-, medium- and long-term vision is essential to guarantee sustainable results that are consistent with the transformations in society and in the field of Communication. Initiated in the 2017-2020 quadrennium, the strategic planning process has become a structuring part of the Program's management, and since then it has been continuously improved, both in its methods and in the initiatives that make it up. In this sense, the Program's work is guided by permanent evaluation and planning processes, linking institutional objectives, academic goals and emerging social demands.
Principles and Strategic Objectives
The Program's strategic vision is based on the understanding that contemporary communication phenomena require collaborative approaches and the creation of research networks capable of responding with depth and agility to complex issues involving communication, culture and society. Thus, the PPG seeks to train researchers capable of:
- Identify social problems linked to their area of expertise;
- Develop research in collaboration with other researchers and institutions;
- Disseminate results with the potential to impact public policies and social practices.
Based on this vision, the PPG has set itself strategic objectives:
- To increase, in the medium and long term, the program's capacity to deal with complex objects associated with cultural transformations mediated by communication and mediatization;
- To encourage, in the short term, the formation of and participation in national and international research networks, actively involving teachers and students;
- Offer, in the short and medium term, solid theoretical and methodological training aimed at working in collaborative networks, teaching and the job market;
- Increasing the visibility of the research carried out, promoting its dissemination beyond the academic world, reaching audiences such as public policy makers and social agents.
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