Objetivos

Programa de Pós-Graduação Stricto Sensu em Comunicação

Program Objectives

The PPGCOM aims to generate and disseminate knowledge in the field of Communication, promoting theoretical reflections and studies of advanced techniques regarding the processes of conception, elaboration, transmission, reception of the communicative product and its interaction between social groups. In addition, there are interests in promoting the training of researchers to respond scientifically to the needs of the area of Communication and to qualify professors for higher education.

Strategic Principles

PPGCOM-UNIP's activities are guided by four strategic principles:

  1. Critical understanding of media culture: promoting research aimed at analyzing sociocultural communication processes and their implications for the construction of meanings, symbolic hegemonies and social practices;
  2. Theoretical and methodological qualification: encouraging original scientific production, with social impact and adherence to the Sustainable Development Goals (SDGs), valuing interdisciplinary approaches and committed to research ethics;
  3. Recognition and institutional insertion: increasing the visibility of the Program by publishing results in qualified journals, organizing academic events and joining scientific cooperation networks;
  4. Scientific and professional training: strengthening the training of students to work in both academic and professional environments, encouraging their inclusion in research, teaching and market spaces.

General Objectives

  1. To develop research that contributes to a deeper understanding of communication processes in contemporary culture;
  2. To train researchers of excellence, capable of understanding the complexity of social, cultural and symbolic phenomena mediated by communication;
  3. Strengthen interaction with researchers and academic institutions by setting up collaborative networks for scientific production and dissemination;
  4. Contribute to society by promoting research with the potential for social, political and cultural impact, in line with the SDGs.

Specific Objectives

  1. To train qualified staff to work in undergraduate and postgraduate courses, as well as in non-academic environments that require critical and reflective thinking about communication processes;
  2. Encourage the publication of research results in qualified outlets, ensuring their dissemination to the scientific community and society;
  3. Expanding exchanges with national and international researchers, promoting academic cooperation and the internationalization of the Program;
  4. Integrate undergraduate students into the PPG's research activities, through scientific initiation actions linked to ongoing projects.