- Ementa
- Esta disciplina visa capacitar os(as) alunos(as) a: desenvolver uma compreensão conceitual e visão crítica da transformação digital e da inovação em modelos de negócio; compreender os fundamentos das principais tecnologias digitais emergentes; entender os fundamentos do empreendedorismo de inovação tecnológica, distinguindo-o do empreendedorismo convencional.
- Na atualidade, muitos modelos de negócios inovadores surgem com base em tecnologias como Big Data, Blockchain e Inteligência Artificial, forçando os modelos de negócios tradicionais a se repensarem diante da transformação digital. Daí a relevância desta disciplina.
- Serão abordados temas como modelos de inovação; ecossistemas de negócio, de inovação e empreendedor; empreendedorismo; business model innovation; empreendedorismo de inovação e startups; fundamentos e tecnologias da transformação digital; impactos e mudanças da transformação digital na produção e sociedade; sustentabilidade e economia circular; cidades inteligentes e sociedade 5.0.
- Bibliografia
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- BORGES, Aline F. S. et al. The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions. International Journal of Information Management, Amsterdam, v. 57, p. 102225, 2021.
- CARAYANNIS, Elias G.; CANESTRINO, Rossella; MAGLIOCCA, Pierpaolo. From the Dark Side of Industry 4.0 to Society 5.0: Looking “Beyond the Box” to Developing Human-Centric Innovation Ecosystems. IEEE Transactions on Engineering Management, Liverpool, v. 71, p. 6695-6711, 2023. DOI: 10.1109/TEM.2023.3239552.
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- GOFFIN, Keith; MITCHELL, Rick. Innovation management: effective strategy and implementation. London: Bloomsbury Publishing, 2016.
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- REIS, Jacqueline Zonichenn; GONCALVES, Rodrigo Franco; SILVA, Marcia Terra. Using Internet of Services to Stablish a Service-Oriented Manufacturing Architecture model in Industry 4.0. Management and Production Engineering Review, [S. l.], v. 13, n. 4, p. 137-151, 2022. DOI: 10.24425/mper.2022.142401.
- REIS, Jacqueline Zonichenn et al. Internet of services-based business model: a case study in the livestock industry. Innovation & Management Review, São Paulo, v. 19, n. 4, p. 400-416, 2022. DOI: https://doi.org/10.1108/INMR-11-2020-0166.
- SALERNO, Mario Sergio; GOMES, L. A. V. Gestão da inovação radical. 2018.
- SILVA, Márcia Terra et al. Transformação digital e indústria 4.0. São Paulo: Blucher, 2023.
- SOUSA-ZOMER, Thayla Tavares; NEELY, Andy; MARTINEZ, Veronica. Digital transforming capability and performance: a microfoundational perspective. International Journal of Operations & Production Management, Leeds, v. 40, n. 7/8, p. 1095-1128, 2020. DOI: https://doi.org/10.1108/IJOPM-06-2019-0444